Visualization FAQs
What visualization services do you provide?

We assist manufacturers, dealers, architects, designers or anyone looking to visualize their products, ideas or projects through 3d visualization. Our visualization services include:

1. Renderings.
2. Animations
3. 360 degrees product views.
4. Virtual tours
5. Virtual reality
6. Augmented reality

What kind of experience do your 3D artist have?

Since 2004, we’ve been providing 3D visualization solutions for manufacturers, dealers, architects, and designers from various industries. For the last 3 years, we’ve developed over 4000 successful projects.

What software do you use?

To provide our 3D visualization solutions, our designers rely on top-notch software in the market, including 3Ds Max, Vray, Nuke, and Unreal Engine, among many others.

We have a specific project in mind not listed as an option in your services. Can you still do it?

Most likely, yes! We have a vast experience providing custom 3D visualization solutions for customers in various industries based on their specific needs. We love new challenges.

How much does it cost?

We provide a free time and price quote based on the number of hours required per project completion. Our hourly rate is $USD 65.

Each project is a different world. To give you an idea, some variables that affect some of our visualization costs are mentioned below:

– Renderings: Type of rendering, environment, product’s complexity, post-production (e.g., people inclusion), and image size.
– Animations: Duration (seconds), product´s complexity, post-production (voiceovers, music, etc.), process stages description.
– 360 ° product views: Product’s complexity and image size.
– Virtual reality: Type of environment (scene), virtual space (m2), product’s complexity, and interactions required.

To receive an accurate quote, send us the project information.

How long will it take?

It depends on the project´s complexity. The estimated time varies based on the required hours per project completion.

We always provide a time and price quote per project. Once the quote is approved, our team start will start to work on your project.

What information do you need from us to get started?

Any information you have on the project is helpful. The more information you can provide, the better. Some of the usual elements that require per project is evidenced below.

a. Type of rendering (whitewash, lifestyle, etc.).
b. Type of environment. Environment referential image, floor plan, or design sketch of the type of scene to create. (Applies for lifestyle renderings)
c. Product´s information (3D models, swatches, Images, Sketches).
d. Required image size.
e. Any post-production elements required (e.g., people inclusion, etc.)
Note: The level of detail required is variable, with only your desire for accuracy

a. Script describing the different stages to show in the animation.
b. Animation duration.
c. Product´s information (3D models, swatches, Images, Sketches).
d. Post-production elements (Voiceovers, music).
e. Storyboard if at all possible

360° Product views.
a. Product´s information (3D models, swatches, Images, Sketches).
b. Image size.

Virtual Reality.
a. Type of virtual environment (e.g. office scene).
b. Virtual space size (m2).
c. Product´s information (3D models, swatches, Images, Sketches).
d. Required interactions in the virtual environment.

Note. For all of our visualization services (renderings, animations, 360 product views, and virtual reality applications), we require the 3D model of the product to be visualized. In case you don’t have the 3D model, we can generate it from scratch based on general dimensions (specifications); however, we will add modeling cost to the quote.

We will review the available information to define a project scope to proceed to generate a time and price quote.

Once you approve the quote with the T&Cs, we start working on your project.

What file types can you accept?

We can accept most file types (.STEP, .STP, DWG, .SKP, .STL, .OBJ, .IGS, FBX, 3DS, DXF, SAT & SLDASM are all great).

What if our plans change after youve started rendering?

3D visualization technology allows us to be flexible. We understand that things might change and are open to accomodate to those changes. Depending required alteration, we might charge extra hours.

Will we get to see the work youre doing before the final product?

Of course! As part of our process, before creating the final visualization, we provide our customers with a sample of the visualization product to be created to receive any feedback or comments. Based on the feedback, we do the corresponding corrections and proceed with the generation of the final visualization. Please note that our standard procedure includes only one revision, for further revisions, we might charge extra hours.

What type of files do we receive at the end of the project?

Renderings: Image type formats (.TIFF, .JPG, PDF, PNG, etc.).
Animations: any movie file (.MP4, .MOV, .AVI, etc.)
360 Product views (HTML formats)
Virtual Reality. (Executable files).

How big can you renderigns be?

We can create renderings suitable for web visualization up to billboards. The rendering size will depend on the purpose of the project.

It is important that you let us know the purpose of the image to specify the correct size and resolution. This information should be clear from the initial stage since it affects our processing hours and thus will impact costs.

Note: For your reference, we usually quote with an image size of 2000 px wide (300 dpi) that is ideal for web visualization and allows prints from 6.6” to 10”.

How do you bill for the job?

For initial projects, we require a 100% upfront payment before starting to work on a project.

Once we start working with a customer on a regular basis, we provide flexible payments (50% upfront payment and 50% after project completion).

What is Revit?  

Revit is a single application built for (BIM) Building Information Modeling with features for architectural design. 3D models are designed in Revit to be used with BIM.

What is BIM?

BIM stands for “Building information modeling” the key word is INFORMATION. BIM brings tremendous situational awareness to a construction project. Architects are now able to see all the information a project requires; from the volume, pricing, weight, etc…

What is the difference between AutoCad and BIM?

CAD is a drafting tool used to create precise 2D and 3D drawings with little to no information about the specification of the drawing. With Revit for BIM an architect can see a plethora of information.

Why have architects and designers switched from CAD to BIM / Revit?

Because of all the information that BIM and Revit bring to a construction project. An architect can now specify actual building products from HVAC to lighting and furniture and incorporate all that information into construction documents.

Why are product manufactures creating Revit families?

Its important for product manufacturers to create Revit families so that architects and designers can specify them in the initial design process.

What is a Revit family?

Is a model that has been draw in Revit that is comprised of several elements. For example, a conference table that has several parts is a Revit family. The family is comprised of legs, grommets, modesty panel, edge, and color options. All these elements are drawn to create a Revit family.

How do architects and designers get my Revit families?

As a product manufacturer, you have to send the A&D community you work with your Revit families.

What’s the difference between 20/20, CET and Project Matrix and Revit?

Revit is geared towards A&D and 20/20, CET and Project Matrix are used by office furniture dealers to specify a product.

Do I need to be on Revit and 20/20, CET and Project Matrix?

Depends on your distribution channels. If you only sell through office furniture dealers you only need 20/20, CET and Project Matrix. If you work with the A&D community you need to have your products created in Revit so architects and designers can specify your products in the initial design process.

How do I get my products on Revit?

Send us your price book that has all the available options. A project manager will contact you with any questions before sending a time and price quote.

Can I bring in CAD drawings into Revit?

No, if you try and migrate your CAD files into Revit families they will be too heavy and be useless to A&D. Revit Families have to follow industry standards that differ depending on the sector.

Can Revit create renderings?

Yes, you can create renderings and virtual reality from Revit.

E-Catalogs FAQs
Why is Servex so great?

We have been creating electronic catalogs since 2004 and have over 40 experienced designers.  Since we are unbiased, when we create your catalog, you get on all three platforms – 20/20, CET and Project Matrix. (CET through the Project Matrix Plugin).

What is an electronic catalog?

Is comprised of a graphical representation of your product in AutoCAD. It also includes all the “data” that your product contains, like pricing, fabric or color options, and size options.

What are the primary specification platforms in the office furniture industry?

CET, Project Matrix and 20/20.

Why should I be on 20/20, CET or Project Matrix?

Office furniture is sold through a network of dealers. For a dealer to sell the furniture, they need to “specify” the furniture in a layout. The leading programs used are CET, 2020, and Project Matrix.

Why do dealers need to use a specification platform like 2020, CET, or Project Matrix?

Office furniture dealers sell hundreds of manufacturers products. CET, 20/20, and Project Matrix allow for a centralized platform for dealers to draw from.

How many dealers are represented on all platforms?

Hmm, a lot. Around 35,000 ish..

How much does it cost to be on all platforms?

It cost the same to create an electronic catalog for 20/20 and Project Matrix. If you want to migrate that same catalog into CET it costs an additional 10-15%.

Is it easy to convert my 20/20 or Project Matrix catalogs to Native CET?

Yes, all your Data / SIF will transfer smoothly from 20/20 – Project Matrix over to CET. The drawings need to be adjusted to meet Native CET standards.

What is different about CET?

This specification platform provides many advanced design features. Office furniture designers and dealers use CET to specify products.

The CET Catalog is a database-driven development tool to get data and products into CET Designer. This catalog is a fast and affordable solution that requires no programming.

In addition, CET provides additional features that allow manufacturers to add parametric functions and rules to product drawings.

What is Configura / CET?

Configura is a Swedish based software company and CET is Configura’s unique PGC technology software.

What is your hourly rate?

$USD 50

How do I get a quote?

Send us your price book, and we can generate a time and price quote.

What is your turnaround time?

It depends on the size of the catalog, some catalogs are 50 hours and can be turnaround within the week, others are thousands of hours and take more time.

What is the Project Matrix Plugin for CET?

When you created your electronic catalogs for Project Matrix, those catalogs will also be published in Project Specs (Project Matrix Plugin on CET). Dealers who use CET would still be able to access your products if they had this Plugin. The plugin is the same basket of manufactures that are on Project Matrix.

Many manufacturers are migrating from 20/20 to CET. One way to join the party is to get on Project Matrix.

What is the advantage of getting on Native CET over the Project Matrix plugin?

When you are only on Project Matrix, the CET dealer has to access your products via the Project Matrix Plugin, and it bundles your products with all the other manufacturers in Project Matrix thus making it difficult to find your product unless the dealer has your specific model number.

What are CET Extensions?

These are advanced add-ons for the CET electronic catalogs. You can add parametric features and rules that save designers time and eliminate errors, thus saving $$.

CET Extensions are reserved for more complicated products that work with many components like system furniture, case goods, or benching. We can advise you what functions would be beneficial to add to your electronic catalogs based on the complexity of your products.

What is parametric?

Means the drawings can be stretched and the BOM and prices are updated in real time. For Example, if you are laying out a table that has parametric features, you can stretch it within CET. As you stretch it, you see it graphically on the computer screen but it’s also adding all the necessary components and updating prices in real time.

What are the parametric functions?

When a designer stretches your product that comes in various sizes. CET will automatically update the BOM to calculate the cost. It is ideal for managing products and processing complexity.

What is a Hybrid Extension?

It’s our best solution for our 2020 customers, who already have all symbols and data ready from other platforms. We create a CET Catalog with those data and symbols, and then we create an Extension base on that. This Extensions uses algorithms and programming to create highly complex and sophisticated solutions.

What is a Shell Extension?

It is a CET Extension with little programming required. The extension will be created from an existing and published CET Catalog, but it cannot be parametric.

Are there additional benefits that I should be aware?

Yes, we provide an exclusive partnership with MRL. When Servex creates your electronic catalogs, we can update your MRL

What is the My Resource Library enrichment?

This is an exclusive service that Servex provides. We add extra parameters into all electronic catalogs that make your products more relevant and searchable on MRL. www.mrl.  MRL enrichments cost about 10-15% of the cost of the catalog creation.

What is SIF?

Simplified information files.

Can you use STP files or other 3D files if I already have them?

Yes, send us your 3D graphics, and we will evaluate if we should re-use them or have to create the drawings from Scratch.

Design & Specification FAQs
What services do you provide?

We assist any design and specification needs using 20/20 technologies, AutoCAD and Revit.

We provide the following services:

1. Design layouts
2. Bill of material using CAP studio
3. Reconfigurations
4. Design checks
5. Schematic Renderings

What kind of experience do your designers/specification analysts have?

Each member of our staff has more than 10 years of experience working for furniture dealerships and manufacturers in their past combined with a constant training upon hire at Servex. We have extensive knowledge of the majority of the main product lines and series and are familiar with the specification and design processes.

What manufacturers can you specify?

We specify mayor office manufacturers including Virco, Allsteel, Steelcase, AIS, Herman Miller, Friant, Russ Bassett and more.

What software do you use?

We use 2020 Technologies, AutoCAD, Revit, SketchUp and VRay.

How much does it cost?

We provide a time and price quote based on the number of hours required per project completion. The total cost depends on the complexity and size of the project to be developed.
Our hourly rate is USD $45 for space planning design.
Our hourly rate is USD $ 65.00 for schematic renderings.

How quickly can you complete a project?

We provide a time and price quote based on the number of hours required per project completion. For small projects, we estimate a turnaround time of 1-2 days after project approved. As projects become more complex, time will increase. We can assign multiple designers to improve turnaround time.

What information is needed to kick off a project?

We need to define a brief project scope comprised of the following information.
– Project name.
– Description. Provide us with the Design Specification Worksheet (See document) along with the architecture or field dimensions of the space to design.
Your dedicated project manager will contact you with any questions before sending a time and price quote.