The age of collaboration: Specification platforms for office furniture manufacturers Specification platforms for office furniture manufacturers are great marketing tools to suceed in the North American furniture industry. Office furniture manufacturers are competing to create and update the electronic catalogs and symbols of products by using specification platforms to increase product reach and visibility. Specification platforms like 2020 (2020 Worksheet), Project…

Photo realistic renderings (3D Visualization) as a marketing tool. Furniture manufacturers are adopting Building Information Modeling (BIM) technologies as a means to compete in the actual furniture market. Manufacturers are digitizing all products generating AutoCAD models and Revit objects to participate in a BIM collaborative network to get specified earlier in projects.  Furniture manufacturers & Revit (BIM) implementation result in a…

What CET implementation is correct for you? CET Catalogs vs. CET Extensions With businesses giving more emphasis on effective online marketing of their products and services than ever, e-catalogs have risen to prominence, and more and more companies are now partnering with professionals specializing in e-catalog designing and integration for a better exhibition of their…

In this issue: Servex joins the CET Experience | Uhuru’s Alta Collection in Configura’s Marketplace | Russ Bassett’s Define Consoles in Revit | Norix & ProjectMatrix | Children’s Factory simplifies space planning with ProjectMatrix | MRL Partnership |

White Background (Product) Renderings for E-commerce For office furniture manufacturers looking to make their mark and keep pace with leading brands in the market, it is extremely important to provide the best shopping experience for their users. In today’s highly competitive business space, where online shoppers are more empowered than ever and have hundreds of…

How Can Furniture Manufacturers Benefit from Using an Online Product Configurator When marketing and selling furniture online, today’s companies are presented with unique challenges that they would not encounter when selling offline. The challenge primarily lies in the way interactions change when communicating with customers online. Consequently, selling products online requires companies to come up…