White Background (Product) Renderings for E-commerce For office furniture manufacturers looking to make their mark and keep pace with leading brands in the market, it is extremely important to provide the best shopping experience for their users. In today’s highly competitive business space, where online shoppers are more empowered than ever and have hundreds of…

The age of collaboration: Specification platforms for office furniture manufacturers Specification platforms for office furniture manufacturers are great marketing tools to suceed in the North American furniture industry. Office furniture manufacturers are competing to create and update the electronic catalogs and symbols of products by using specification platforms to increase product reach and visibility. Specification platforms like 2020 (2020 Worksheet), Project…

Computer-aided design (CAD) integration – 2020 Cap Office furniture dealers benefit from computer-aided design (CAD) programs to generate workspace layouts (design layouts) or installation drawings. These programs provide detailed specifications suitable for space planning at an accurate scale. The CAD specifications can be easily converted into purchase orders, as a result manufacturer´s furniture distribution depends on project specifications. One of…

Virtual Reality (VR) – the next marketing frontier in the furniture industry. Furniture manufacturers and dealers are demanding more VR content to increase consumer engagement with costumers. Manufacturers can digitize their products to create digital assets geared to increase consumer engagement. VR technologies use digital assets (3D Models) as an input to generate interactive virtual spaces.  Virtual showrooms and…

Furniture manufacturers implement Revit (BIM) as a competitive advantage. Furniture manufacturers are adopting Building Information Modeling (BIM) technologies as a means to compete in the actual furniture market. Manufacturers are digitizing all products generating AutoCAD models and Revit objects to participate in a BIM collaborative network to get specified earlier in projects.  Furniture manufacturers & Revit (BIM) implementation result in a…

How Can Furniture Manufacturers Benefit from Using an Online Product Configurator When marketing and selling furniture online, today’s companies are presented with unique challenges that they would not encounter when selling offline. The challenge primarily lies in the way interactions change when communicating with customers online. Consequently, selling products online requires companies to come up…