Photo realistic renderings (3D Visualization) as a marketing tool. Furniture manufacturers are adopting Building Information Modeling (BIM) technologies as a means to compete in the actual furniture market. Manufacturers are digitizing all products generating AutoCAD models and Revit objects to participate in a BIM collaborative network to get specified earlier in projects.  Furniture manufacturers & Revit (BIM) implementation result in a…

How Can Furniture Manufacturers Benefit from Using an Online Product Configurator When marketing and selling furniture online, today’s companies are presented with unique challenges that they would not encounter when selling offline. The challenge primarily lies in the way interactions change when communicating with customers online. Consequently, selling products online requires companies to come up…

Virtual Showrooms for Trade Shows/Expo Sales and marketing are critical to every business and cannot be ignored. In today’s highly competitive business market, people are constantly getting bombarded with sales pitches, emails, calls, and printed materials. Now more than ever, it is critical to come up with innovative marketing ideas to gain the attention of…

Virtual Reality (VR) – the next marketing frontier in the furniture industry. Furniture manufacturers and dealers are demanding more VR content to increase consumer engagement with costumers. Manufacturers can digitize their products to create digital assets geared to increase consumer engagement. VR technologies use digital assets (3D Models) as an input to generate interactive virtual spaces.  Virtual showrooms and…

In this issue: Servex implements Home-Office | Wyatt´s Online Product Configurator | Alumni Classroom Furniture, Peter Pepper Products, and Uhuru Design implemented CET Extensions