VR adoption in the real estate industry. Rapid adoption of Virtual Reality (VR) technologies is imperative to succeed in the Real Estate Industry. Modern real estate agencies are providing their customers with VR headsets allowing them to take virtual tours of several properties. VR technology opens the possibility to create artificial environments generated by a software based on 3D…

Revit lighting families to illuminate the A&D community The lighting industry benefits from Autodesk Revit when creating Revit lighting families (BIM objects) to gain visibility and provide architects and project designers with accurate and detailed information on available light fixtures. Lighting manufacturers must assure that the creation of the Revit lighting families is fully optimized…

The age of collaboration: Specification platforms for office furniture manufacturers Specification platforms for office furniture manufacturers are great marketing tools to suceed in the North American furniture industry. Office furniture manufacturers are competing to create and update the electronic catalogs and symbols of products by using specification platforms to increase product reach and visibility. Specification platforms like 2020 (2020 Worksheet), Project…

Virtual Reality (VR) – the next marketing frontier in the furniture industry. Furniture manufacturers and dealers are demanding more VR content to increase consumer engagement with costumers. Manufacturers can digitize their products to create digital assets geared to increase consumer engagement. VR technologies use digital assets (3D Models) as an input to generate interactive virtual spaces.  Virtual showrooms and…

In this issue: | EKO Contract is developing a new CET Extension | Brand-new CET Extensions ready to be downloaded from KFI Seating & The Agility Company | Atdec’s display mounts are now available as Revit families | Indiana Furniture updated its Celebrate Chairs in ProjectMatrix & CET Designer | Versteel’s Quanta Seating with CAD symbols | AFRA Furniture wins our rendering of the month |

Virtual Showrooms for Trade Shows/Expo Sales and marketing are critical to every business and cannot be ignored. In today’s highly competitive business market, people are constantly getting bombarded with sales pitches, emails, calls, and printed materials. Now more than ever, it is critical to come up with innovative marketing ideas to gain the attention of…