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Exploring 2D Product Visualizers in the Building Industry


You might be wondering why you’re seeing more and more product configurators in the building industry. It’s simple, really: product configurators make it easy for customers to explore their options and design custom surfaces.

Here at Servex, we offer a wide range of 2D product visualizers that make it easy for customers to design the perfect surface. Whether you’re looking for a granite countertop, a marble backsplash, a custom tile floor, or a façade system, our configurators can help you find the perfect solution.

Take a few minutes to explore our configurators and see how easy it is to design the perfect surface.

What Is a 2D Product Visualizer?

A 2D product visualizer is a tool that allows customers to customize their products online. With this tool, they can choose the color, texture, and finish of their product. In some cases, they can even select the shape and size.

2D product visualizers are especially popular in the building industry. Manufacturers in this industry offer a wide range of surfaces, each with its own unique set of customization options. A product configurator enables customers to personalize their products in a way that reflects their unique style and taste.

Some manufacturers also offer 3D product visualizers. This tool gives customers a more realistic view of how their customization choices will look in real life. With a 3D product visualizer, they can see how the different elements will come together to create a finished product.

Benefits of Using a 2D Product Visualizer

When you’re looking to buy a product, it’s important to be able to visualize it in your space. That’s why a 2D product visualizer is such an important tool for eCommerce in the building industry. It enables customers to see how different surfaces will look in their space, and to customize them until they get the perfect look.

What’s more, a 3D visual configurator takes this one step further by giving customers the ability to view the product from every angle. This makes it easier for them to imagine how it will look in their home or office. And since it integrates with the quoting process, companies can benefit from shorter lead times and more accurate quotes.

Types of 2D Product Visualizers for the Building Industry

There are three types of 2D product visualizers in the building industry: static, interactive, and configurators.

Static product visualizers show a flat image of the product. They are good for simple products with few variations. Interactive product visualizers allow customers to zoom in and out, rotate and change the color of the product. They are good for more complex products with many variations. Configurators allow customers to create their own custom products. They are good for products with a lot of options and variations.

Servex provides a platform for design visualizations in 2D that offers all three types of 2D product visualizers. It is used by manufacturers from the building industry to show their products online and increase sales.

How to Deploy a 2D Product Visualizer in Your eCommerce Store

You’re now ready to deploy a 2D visual product configurator in your eCommerce store. You can find various 2D and 3D product configurators available, depending on what kind of product or services you offer.

A good visualizer should be highly customizable and provide an easy-to-use interface for customers. It should generate 3D or 2D images on-the-fly as customers choose each option, so they can get a better idea of how the finished product will look.

For example, a carpet store may allow customers to customize the colors and patterns of their desired carpets before they check out. A furniture store might allow customers to select different materials and colors for surfaces before they add the item to the cart. Having these options available makes it easier for customers to make a confident purchase decision.

Examples of 2D Customizable Products

What are some examples of two-dimensional customizable products that you can use in B2C or B2B settings? Well, first of all, there is the static 2D image. This is perfect for visualizing a range of products and surfaces without needing a 3D model. Think of things like flooring, countertops, windows, and more.

You can also go further with interactive 3D and augmented reality models, allowing customers to configure and visualize how the product will look in their space. For example, this would be great for homebuilders who want to visualize what the finished product will look like before its built.

Finally, you could use an AR (augmented reality) model, which is one step further than an interactive 3D configurator. This would literally give customers the experience of putting their chosen products into their space for a realistic look at how it would look just by pointing their phone´s camera at it! Pretty awesome if you ask me.

Best Practices for Using a 2D Product Configurator

Now that you know how 2D product configurators can help your business, there are a few best practices you should keep in mind when deploying them. First, educate your customers about the configurator and how it works. Make sure to highlight any features that enhance the user experience or set you apart from competitors. Explain how customers can customize their products through the configurator, and allow them to view the product in a seamless 360° view.

Another thing to remember is that product returns can be expensive for your business, so make sure to equip your configurator software with accurate color-matching systems. Doing so will triple-check accuracy and reduce returns by up to 50%. Finally, provide clear instructions when using the 2D configurator; this ensures buyers understand what’s going on every step of the way and avoids any potential confusion or disappointment down the line.


In a nutshell, a 2D product configurator can help your customers visualize their product before it’s built. It can also help you speed up the ordering process and make sure that you’re getting the right products made for your customers. If you’re looking for a 2D product configurator for your business, be sure to reach out to us. We’d be happy to help.

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